demae_itcho
A brand of instant ramen by Nissin, first releasing in 1968. The name means "one delivery order", referencing restaurant delivery orders for ramen and soba to awaiting customers elsewhere. The mascot, Demae Boy, is seen carrying an okamochi (container) for this purpose.
Traditionally sold in pack form, though cup forms were released later. One of the biggest Nissin brands in the Chinese/Hong Kong market, being more popular there than in Japan with tons of flavors, and internationally Nissin's choice for pack noodles (rendered as Demae Ramen overseas), except in the US due to Top Ramen's existence.
External links
- Piece of Japan: The history and unknown story of Demae Ramen
- SoraNews24: We eat Chinese food inspired by Demae Itcho instant ramen to celebrate its 55-year anniversary
- TastesLab (Chinese): https://tasteslab.org/focus/20230308001
- Product listings: JP (Nissin), CN (Nissin), EU (Demae Ramen)