seishun_konbu
A marketing campaign focusing on a pair of 2nd-year middle schoolers, Misaki Erimo and Chishima Kiriko, using them as a way promote the variation of kelp called kombu (konbu) from the town of Erimo in Hokkaido.
External links
- Wikipedia article on Kombu: http://en.wikipedia.org/wiki/Kombu
- Official website: http://www.seisyun.info/
- Information on the campaign in English: http://shibuya246.com/2009/08/05/moe-konbu-kelp-seaweed/